Module 01
The Club Concept
Find the mail hook people re-subscribe to
Audit your catalogue, find your mail hook, and choose a niche people will happily pay for every single month.
4 lessons · 53 min read
0 of 4 lessons · 0% complete
What you finish with
A named club with a one-line promise you can put on a checkout page.
Lessons
- 01.1
Why monthly mail beats one-off drops
The maths of recurring revenue for a small paper shop, and what changes in your week.
11 min read
Read the lesson → - 01.2
Auditing your best-selling stickers
Pull twelve months of orders and find the themes your buyers already reward.
14 min read
Read the lesson → - 01.3
Choosing a niche you won't resent
Three niche tests: repeat-purchase, photographability, and how it feels in month nine.
16 min read
Read the lesson → - 01.4
Naming and positioning your club
Name formulas, taglines, and how to say what arrives without over-promising.
12 min read
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Workbook & checklist
Free to download, no email needed. Print the checklist for your desk and fill the workbook in as you read.
Included resources
- Niche worksheet
- Name & promise swipe file