Eight modules, 43 lessons, one launched club

Find the mail hook people re-subscribe to

Audit your catalogue, find your mail hook, and choose a niche people will happily pay for every single month.

• Why monthly mail beats one-off drops
• Auditing your best-selling stickers
• Choosing a niche you won't resent
• Naming and positioning your club

Know your margin before you take a single payment

Cost per envelope, postage weight bands, and the exact margin you need so a full club doesn't quietly lose money.

• Cost per envelope, line by line
• Postage weight bands
• Tiers: one, two or three?
• Annual plans and prepay
• Break-even and capacity
• Raising prices later

Never face a blank page in week one

Build a twelve-month theme calendar so you never face a blank page in week one of a shipping month.

• The twelve-month theme calendar
• Sheet anatomy
• Designing in batches
• Colour palettes that print true
• Reusing art without repeating yourself

From ten sheets to three hundred

Home cutting machine vs. print partners, paper and laminate choices, and quality checks that keep sheets consistent.

• Home studio vs. print partner
• Paper, vinyl and laminate
• Colour calibration
• Cut settings and kiss cuts
• Briefing a print partner
• Quality control pass
• Stock and reorder points

The part subscribers photograph

Tissue, washi, hand-stamped thank-you cards — the small pink details subscribers photograph and share for free.

• Designing the open
• Materials that survive the post
• Cards, notes and stamps
• Branding on a budget
• Photographable by accident

Billing and post, without the headaches

Recurring billing, renewal dates, cut-off windows, address changes, and international mail without the headaches.

• Choosing a subscription platform
• Renewal dates and cut-offs
• Address changes and failed payments
• Packing day workflow
• International shipping
• Lost mail and replacements

Fill the first hundred spots

Waitlists, teaser reveals and a two-week launch runway that fills your first 100 spots before doors open.

• Building the waitlist
• The two-week runway
• Writing the sales page
• Launch emails that convert
• Founding-member offers
• Launch week triage

Twelve renewals, not one

Retention rituals, churn signals, loyalty gifts and how to raise your price without losing your favourite members.

• Month-two churn, explained
• Rituals and surprises
• Community without a forum
• Win-backs and pauses