Module 07

Selling Out the Launch

Fill the first hundred spots

Waitlists, teaser reveals and a two-week launch runway that fills your first 100 spots before doors open.

6 lessons · 84 min read

0 of 6 lessons · 0% complete

What you finish with

A dated two-week launch plan with every email and post written in advance.

07.1
Building the waitlist
The offer, the form and where to put it so it actually collects names.
14 min read
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07.2
The two-week runway
Day-by-day: teasers, behind-the-scenes, reveal, open, close.
16 min read
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07.3
Writing the sales page
Promise, proof, what arrives, price, objections, guarantee.
18 min read
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07.4
Launch emails that convert
Five emails, in order, with the subject lines that get opened.
15 min read
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07.5
Founding-member offers
Scarcity that's honest: caps, bonuses and closing doors on purpose.
11 min read
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07.6
Launch week triage
What to fix, what to ignore, and how to answer DMs at volume.
10 min read
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