The map of Japanese events
Stationery shows, creator festivals, handmade markets and tiny local tables — who attends each, what they spend, and where to start.
Inari Suite · $44 one-time, lifetime access
Events & Cons in Japan
One table, one day, and two hundred strangers holding your paper. Japanese events — 文具女子博, 紙博, Design Festa, Comitia, the shrine handmade markets and your own local shopping-street festival — are the fastest way a small stationery brand builds a name, a following and its first overseas customer. This course takes you from choosing the right event to being the maker everyone remembers.
Six modules · Twelve lessons · Bilingual (EN / 日本語)
If any of this sounds familiar…
- You would like to exhibit, but the 出展要項 PDF is long and you are not sure what is expected.
- You applied to a juried show, were rejected, and quietly decided you were not ready.
- You sold a little at a market, packed up, and nothing came of it afterwards.
- You do not know how much stock to bring, or how much change to carry.
- Someone stops at your table, looks for four seconds, and walks away — and you never know what to say.
What you'll learn
Applications that get accepted
先着順, 抽選 and 審査 explained, the four photographs juries actually judge, and a 200-character description that works on any form.
A 90cm table people stop at
Three heights, a sign readable from three metres, visible prices, and the sample copy that lifts sales more than anything else.
Stock, pricing and cash
Three price rungs, how much to bring, ¥15,000 in the right coins, PayPay and card for foreign visitors who carry no yen.
Selling without pressure
The one Japanese sentence that opens a conversation, three English sentences for tourists, and how to handle 'too expensive' and 'sold out'.
Turning a day into a following
LINE and email at the table, お品書き posts, the after-post almost nobody writes, and the wholesale sheet for the buyer who appears unannounced.
The curriculum
- 01
Why events build reputation fastest
What a booth actually buys you, and an honest map of Japanese events.
- 02
Choosing well and getting accepted
The five numbers that decide fit, and the application itself — photos, text, lottery and jury.
- 03
Booth, stock and money
Designing a 90cm table, three price rungs, quantities, change and cashless.
- 04
The day itself
Load-in, neighbours, the first hour, and selling without selling in Japanese and English.
- 05
Turning one day into a following
Capturing LINE and email at the table, and publishing before, during and after.
- 06
Compounding
The honest post-event review, the year calendar, and the door to stockists, press and overseas buyers.
What's included
- Twelve reading lessons
- 12–14 minutes each, at your own pace
- An action step per lesson
- One concrete thing before you move on
- Written for Japanese events
- 出展要項, 搬入, お品書き, 差し入れ — the real customs
- Full Japanese translation
- Every lesson in both languages
- Stock sheet + review method
- Know whether the day actually paid
- Lifetime access
- New lessons appear in your account
$44 once, yours for good
One payment of $44 unlocks Events & Cons in Japan inside the Inari Suite. No subscription, no expiry. Learn the whole cycle — apply, prepare, exhibit, follow up — and use it for every event you do from now on.
- Six modules, twelve lessons
- English and Japanese throughout
- Booth, stock and お品書き templates you build as you go
- Lifetime access and future updates
Questions
I have never exhibited anywhere. Is this too advanced?
No — it is written for a first table. The course deliberately starts with small, cheap local events where mistakes cost almost nothing, and builds a ladder up to the stationery shows.
I only sell online. Why bother with a booth?
Because a day at a table gives you what months of posting cannot: strangers touching your paper, a list built from real faces, a year of photographs, and the buyers, press and organisers who walk the aisles.
How does this help me sell abroad?
Japanese events are full of tourists, expats and overseas resellers. The course covers English signage, three English sentences and the card that turns a foreign visitor into your first export order.
Does it cover trade fairs like ISOT?
It covers where they sit on the ladder and how to be ready for a buyer who appears at a consumer event — including a one-page wholesale sheet. The full wholesale course comes later.
Book one table this season
Two minutes on the quiz opens your account. Your roadmap and the events course are waiting on the other side.